Curiosity, Innovation, and Purpose: The Lanoguard Story

Discover in this video how challenge convention respectfully and community & social purpose are fundamental values that drive and shape everything we do at Lanoguard.

At the heart of Lanoguard lies a mindset driven by curiosity, innovation, and a deep sense of social responsibility. Our founder’s journey is one shaped by challenging convention, embracing playful curiosity, and a genuine desire to make things better — not just for consumers, but for communities and the environment too.

Challenging Convention: The Power of Asking “Why?”

One of the core beliefs that has driven Lanoguard's growth is the idea that there’s always a better way. Too often, things are done “because that’s the way they’ve always been done.” But what if there’s a smarter, simpler, or more effective solution?

That curiosity has been a guiding principle since childhood. Growing up in a family that sold organic eggs in the early 1980s — a time when the concept of ‘organic’ was far from mainstream — our founder learned that sometimes you need to stick with what you know is right, even when it seems unconventional.

Today, that same mindset has helped shape Lanoguard’s easy-to-use, DIY vehicle protection products — giving people the tools to preserve the vehicles they love without hassle.

Supporting Local Communities

Lanoguard isn't just about innovation; it’s about making a positive impact close to home. From the outset, the business has been rooted in the local area, creating jobs and contributing to the prosperity of the community. This commitment to supporting local people and industries continues to be a core value.

Inspired by Innovation

Inspiration has played a major role in shaping Lanoguard’s approach — particularly the example set by Richard Branson. His dedication to challenging established giants like Coca-Cola and British Airways, while creating better experiences for consumers, resonated deeply.

For Lanoguard, success isn’t measured solely in profit but in how well we empower people. By making vehicle protection simple and effective, we enable customers to extend the life of their vehicles and equipment — saving resources and reducing waste in the process.

Driving Sustainability with the Protective Futures Fund

Social responsibility is deeply embedded in Lanoguard’s DNA. Through our Protective Futures Fund, we actively invest in initiatives that align with our values.

• Carbon Net Zero Shipping: We’ve introduced carbon-free cargo transportation between the UK and France, reducing our environmental footprint on key trade routes.
• Land Tribe Initiative: This innovative project explores regenerative farming practices and promotes community-led food growth — helping people reconnect with the land while encouraging sustainable agriculture.

These initiatives reflect our belief that business success should be woven into the fabric of environmental and social well-being.

Success as a Journey, Not a Destination

For Lanoguard, success isn’t defined by reaching a financial milestone — it’s about constantly aligning with our values. Whether it’s empowering customers with better solutions, supporting local economies, or driving positive environmental change, success is an ongoing journey.

By staying true to these principles, Lanoguard continues to thrive — creating products with purpose, built on innovation, and delivered with care.

If you're passionate about protecting what you love, preserving resources, and supporting a business that puts people and the planet first — Lanoguard is here for you.